Marketing shots for Zero Fox
Havelock's Zero Fox kid's clothing shoot!
It’s been a while since this shoot now, but as with all commercial shoots, we don’t post photos until clients have posted, and Zero Fox have been drip-feeding their images out on their Instagram and Facebook feeds. They’ve now posted almost everything we delivered… that’s the drawback to delivering so many images, it takes a long time until we can brag about it!
Zero Fox kid's clothingHunter modelling the Zero Fox Warrior tee, and hoodie
Zero Fox is a brand new kids clothing brand, with attitude! Set up by Rob and Becky, their focus is on non-gender specific clothing with an edge to it.
Zero Fox kid's clothing marketing shootThe awesome Autumn modelling the Zero Fox Suck It tee. They came to Havelock looking for some plain, high key images which show their products clearly but in a dynamic way, and a second set of images which will be really different and stand them apart from their competition. We discussed for a few weeks before we got into the studio and we opted for some composited images of the kids in incongruous situations.
Zero Fox kid's clothing marketing shootHunter in a Kill Bill style set up, modelling the Zero Fox Warrior tee
We did some research, looked at the competition, and noticed that so many of the kids clothing lines were creating images which were bright, sunny, smiling kids, super happy etc. Because that’s what people want to see of kids right?
Zero Fox kid's clothing marketing shootOrla composite image, wearing the Zero Fox Hey Sugar Hoodie, in a dark forbidding corridor!
But it didn’t fit with Zero Fox. Their brand is all about attitude, and honesty and equality. They don’t want to dress girls in pink and boys in blue, and they’re not scared of telling it how it is. So rather than hoping for kids smiling, sun shining, happy, wonderful, woefully inaccurate representations of kids, they wanted a bit different, a bit moody, genuine kids, and not to be scared of kids maybe not smiling. Because, let’s face it, kids don’t smile all the time.
Zero Fox kid's clothing marketing shootThe awesome Autumn wearing a black Bite Me tee.
Studio day arrived, and we had kiddy models, props, clothing… we started with the high key shots – the brief here was clean, bright, but kids being kids, not posed.
Zero Fox kid's clothing marketing shootNiamh wearing the Zero Fox Warrior tee. And giving it lots of enthusiasm!
We started against a white back ground for the high key shots – the white wall lit with two umbrellas, one either side.
Zero Fox kid's clothing marketing shootOral wearing the Zero Fox Freakin Roarsome tee.
As you might gather from the first few images… the kids were more than happy to run around, and weren’t all that keen on standing still, let alone posing. They say never work with children or animals… It’s definitely challenging, but I prefer the images that you get with them running around. It kept me on my toes though. You have to know exactly where your lights are going to be good, and where they’re not.
Zero Fox kid's clothing marketing shootNo idea which kids this is! But it's one of them, wearing the Zero Fox Hey Sugar black hoodie.
To begin with, I confess, I was stressing a little. I just wanted the kids to stay in the “zone”, ie in between all the lights where I could get a decent image. But they didn’t want to. So I freed up a bit and just got on with it.
Zero Fox kid's clothing marketing shootHunter rocking out in the Zero Fox Sorry not Sorry tee.
In fact, some of my favourite shots from the day came from when the kids really wandered out of the zone and I got the lights in shot. This is one of my faves:
Zero Fox kid's clothing marketing shootHunter throwing some shapes against the lights. He looks awesome!
After the high key shots we started shooting on grey – the white background but not lit. The plan for these was to use them to cut out the kids and put a different background in behind them.
Zero Fox kid's clothing marketing shootOrla on a grey background, ready for cutting out and putting into a corridor.
We got some interesting shots!
Zero Fox kid's clothing marketing shootSome interesting shots of Orla
I took them into the edit and started cutting out the kids, and rooting through my own and some stock archive shots to get the right feel.
Zero Fox kid's clothing marketing shootOrla in a scary wood
Feedback has been good… Zero Fox is going from strength to strength! Check out their website and online store here.
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